I am Ella Zheng, an illustrator and graphic designer from Singapore.
Design
Philosophy
Imagination → Thoughtfulness
→ Experimentation & Exploration
→ Improvement → Fun
Every projects starts of in the imaginative mind, thinking up the many possibilities. Considerations and important questions are asked to add value to the project. Experimentation takes up a lot of the process. Only through trials and errors, I am able to improve and create the best outcome envisioned. The fun comes naturally.
A. Illustration Work Process
A.1 – Drafts
The magic happens in my mind and is drafted out in Adobe Illustrator.
*I don't do sketches because mine are incomprehensible
A.2 – Timeline
Usually I take a minimum of 2 weeks to complete an illustration depending on the complexity and detail required.
A.3 – Completion
The project deliverables are sent to the client and it's time for them, me and everyone else to party
♥♥♥
A.4 – Contact Me
Put food on my table :)
For illustration work, collaborations and features, email me ♥
B. Graphic Design
The Workbench
B.1 – Creating Unique Solutions For Unique Projects
As each individual graphic design project (branding, editorial, packaging, poster design etc) is unique, The Workbench (founded by Ryan, my husband and I) caters customisable packages to fulfil that need.
Email us to start your own unique brand experience.
C. Clients
C.1 – Magazines
Monocle Magazine, Esquire Magazine, Cubes Indesign Magazine, Kult Magazine, Encounters magazine
C.2 – Retail & Lifestyle
Supermama, Allscript, Palm Ave Float Club, LUSH Fresh Handmade Cosmetics
C.4 – Awards
President's Design Award
D. Awards
Design Business Chamber Singapore
Singapore Design Awards
2014
Crowbar Awards - Association Of Accredited Adversting Agents
Editorial, Silver
2012
Crowbar Awards - Association Of Accredited Adversting Agents
Below The Line Collaterals, Gold
2012
SPACE – SPACE Kartell Student Award - First Prize
2011
E. Selected Features
E.1 – Magazine
Cut Out Magazine (Malaysia)
Gallery Magazine (China)
IDN Magazine(Hong Kong)
Kult Magazine (Singapore)
Eyeyah Magazine (Singapore)
E.2 – Book
GOOD IDEA 4 by Hightone (China)
TOP GRAPHIC DESIGN SERIES -
HighTone (China)
Brochure & Layout Hightone (China)
Infinite Icon Book By Sandu (China)
PALETTE No.5 - Pastel by Victionary (Hong Kong)
E.3 – Exhibition
On Show - LASALLE College Of
The Arts (Singapore)
Design Koishikawa (Tokyo)
Supermama Porcelain Festival 2017 (Singapore)
Noise X Gif Festival 2017 (Singapore)
E.4 – Websites
SHE_FORM (Singapore)
SG Now - The Insider’s Guide
To Singapore (Singapore)
Culturepush (Singapore)
Obscured (Singapore)
Illustration Arts Festival (Singapore)
Channel NewsAsia (Singapore)
Time Out Singapore (Singapore)
The CEO Library (Singapore)
Fred Perry Subculture (United Kingdom)
E.4 – Websites (continued)
Underconsideration LLC (Bloomington)
Architectural Digest (California)
Our Culture Mag (Singapore)
The Design Inspiration (California)
VISUALGRAPHC (US)
TYPE Posters (US)
Grilli Type (Swiss)
Contented (Singapore)
Harper's BAZAAR (Singapore)
Palm Ave Float Club (Singapore)
The Design Blog (Croatia)
The Artling (Singapore)
Juice Magazine (Singapore)
DesignTAXI (Singapore)
Designer’s Type (Indonesia)
